Growth Marketing Associate

The Growth Marketing Associate supports the DIBBS marketing team to ensure the brand meets its growth goals. This role is highly cross-functional, collaborating closely with creative, product and brand teams, to analyze and implement data-driven recommendations to improve outcomes for the brand. Growth Marketing Associates get hands-on experience with strategizing, designing and implementing solutions for Dibbs to grow & acquire customers.


Responsibilities:

  • Support the marketing teams on efficient customer acquisition and retention strategies
  • Identify customer-centric trends in sports, with a focus on how they impact the entire customer funnel, from acquisition to conversion to retention
  • Highly analytical, structured thinker who can work with complex data sets, drive insights and clearly communicate findings to a diverse set of stakeholders
  • Help design, implement, and optimize growth infrastructure for the brand (data, tech, ways of working, media & creative)
  • Support marketing campaign funnels and how customer/user behavior flows are tracked accurately for reporting and analysis
  • Enable tracking and monitoring performance KPIs through weekly and monthly reports
  • Assists Head of Marketing & Creative in prioritizing, implementing, and optimizing growth experiments
  • Participate and contribute to weekly growth meetings with different stakeholders to keep growth organization in rhythm and come up with growth ideas aligned to key business objectives
  • Deliver insights and recommendations across multiple parts of customer journey to identify key growth opportunities
  • Collaborate closely with the creative team to provide insight to inform creative recommendations
  • Strategize and make recommendations on digital product strategy and customer experience
  • Strategize and implement email and SMS programs
  • Strategize, build briefs and implement landing page designs for media acquisition purposes
  • Source and identify new marketing opportunities to support customer acquisition needs
  • Stay on top of industry changes, algorithm updates and their impact on customer funnel


What We're Looking For:

    • Bachelor's degree (or proof of high fluid intelligence)
    • 4+ years of experience in digital marketing, social media marketing or growth - marketing
    • Experience in customer acquisition, retention marketing, and CRM
    • Experience with Iterable (or similar email marketing platforms)
    • Experience managing marketing budgets
    • Startup & sports experience is a plus, but if you fit the qualities above you'll understand what we need


    Skills

    • Data-driven and comfortable working with large datasets (expert in Excel, SQL experience a plus)
    • Excellent written and verbal communication skills
    • Quick learner
    • High EQ
    • Ability to maintain composure in high-pressure situations
    • Be exceptional at productivity and communications software (i.e., Google - Docs, Keynote, CRM, CMSs and whatever the next cool tool is)
    • Strong copywriting skills
    • Some design experience (Photoshop, Illustrator, HTML experience)

    Reports To:

    Head of Marketing & Creative

    Location:

    This role is based at our LA HQ.